OUR APPROACH FOR SELFRIDGES

The strength of heritage is at the heart of Selfridges soul, the brand, to be celebrated.  Uncompromising design led service with a natural sophistication and a strong sense of individuality. 

Inviting clients into the world of Selfridges, using threads of heritage woven through a wellbeing experience, where the clients feel appreciated and cared for by Selfridges.  Creating real meaning, Selfridges becoming part of their personal story – this sense of belonging and brand loyalty.    

INTENTION:  HERITAGE LED MEANINGFUL CONNECTION – WARM, bold & sophisticated

The Brief
Connecting on a deeper more meaningful level with clients.  Natural warmth.  Care.  Mutual appreciation strengthened.  Selfridges is heritage led.  Wellbeing and sustainability will be the understated foundation. Writing a new chapter of their connected story, client and Selfridges. 

Triad Influence Strategy
VSP & VSSP letter with gift – meaningful connection.
VSP & VSSP Instore private evening event.
VSSP clients personalised bespoke experience, white glove service. 

The Approach
Mindful sewing gifts.  Leading with simplicity and calm in summer orchard florals, a feeling of warmth, calm and comfort.   Using natural sustainable heritage fabrics, beautifully packaged and branded.  An experience suitable for beginners, designed to create enduring memories, meaningful connection and strong feel good factor.

VSP & VSSP Private Viewing Evening
Mocktails.  A quiet nook, with a white blossom arch and soft velvet chairs to melt into.  Gentle sewing social – perfect for introverts to connect – hands on guidance to sew bookmark.  Branded gifts in take home bag, both masculine and feminine, with an online self led guidance for home. 

VSSP Bespoke Wellness Experience

Personal, bespoke, white glove experience.  We design for meaning to create memories. In person and online self led guidance.  

We offer a finishing service, and mail the finished piece direct to the client, with a personal handwritten note.  

Outcomes for the Client
Guests feeling fulfilled, connected, and quietly inspired – the impact extends well beyond the moment itself.

We make the experience feel personal.  The client care Selfridges was built on.  We create moments to fortify their deep affinity to the Selfridges brand.